1. The Best of the Best
2. Clock Building, Not Time Telling
3. More than Profits
4. Preserve the Core/Stimulate Progress
5. Big Hairy Audacious Goals
6. Cult-Like Cultures
7. Try a Lot of Stuff and Keep What Works
8. Home-Grown Management
9. Good Enough Never Is
10. The End of the Beginning
11. Building the Vision
12. Frequently Asked Questions
Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond.