A generations expert and author of When Generations Collide and The MFactor teams up with his seventeen-year-old son to introduce the next influential demographic group to join the work force—Generation Z—in this essential study, the first on the subjectThey were born between 1995 and 2012. At 72.8 million strong, Gen Z is about to make its presence known in the workplace in a major way—and employers need to understand the differences that set them apart. They’re radically different than the Millennials and yet no one seems to be talking about them—until now. This generation has an entirely different perspective on careers and how to succeed in the work force.Based on the first national studies of Gen Z’s workplace attitudes, interviews with hundreds of CEOs, celebrities and thought leaders on generational issues, cutting edge case studies and insights from Gen Zers themselves, Gen Z @ Work offers the knowledge today’s leaders need to get ahead of the next gaps at work and how best to recruit, retain, motivate and manage them.Ahead of the curve, Gen Z @ Work is the first comprehensive, serious look at what the nextgeneration of workers looks like and what that means for the rest of us.
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